Are You Paying Too Much for Skin Care?
Are expensive skin care products really worth the money? According to skin care specialist Leslie Baumann, M.D., the answer is no.
In a nutshell, beauty behemoths … have deep pockets, so they have more resources to research, develop and test their products.
When large personal care companies like the ones mentioned earlier start the product development process, it can take years (and millions of dollars) for the actual product to hit store shelves. They undergo extensive testing both in the lab and on real people, and many of these companies have their own research institutes devoted to product testing—because they can afford them. For example, a few years ago, Loreal’s research budget was over $200 million.
Smaller boutique brands, on the other hand, conduct their research and development on a much smaller scale. While they may create their formulations in smaller batches and with more rare or expensive raw materials, these costs are passed along to the consumer. But does this mean these products are more effective? Not always—and they seldom have the independent clinical studies to back their claims because clinical studies cost a lot of money. It is important to look for the words “clinically tested” on the packaging to know that the actual formulations have been studied.
One of the brands Dr. Baumann recommends is Olay. Olay makes a great line of inexpensive skin care products, and she calls them fantastic options that won’t break the bank. Olay skin care products have been tested and re-tested, and time after time their products come out on top. I couldn’t function without my Olay Total Effects. It gives me the total anti-aging power of a moisturizer fused with vitamins and anti-oxidants. It’s also color and fragrance-free, dermatologically tested, and won’t clog my pores. It’s oil free, and it absorbs quickly. As far as I’m concerned, it’s the best daily moisturizer on the market.