Do you color your hair, or use other chemical treatments on it? If you do, your hair is fragile. You need to treat it differently than hair that hasn’t had processing. Chemical treatments swell the cuticle during the process and drys it, plus leaves rough and nicked. This makes it prone to breakage and makes hair dry. Your chemically treated hair has lost a lot of cuticle, and that means it doesn’t absorb conditioners as [...]

Ok, we’ve all had it happen: We dye or highlight our hair, and the color is gorgeous. In what seems like no time, the color has faded from rich to dreary. There is a noticeable loss of color and tone, and we’re just not happy with it anymore. Joico Color Endure can fix dull, dyed hair and extend the life of your highlighting or coloring. Really. It’s a process that preserves, protects, and nurtures your [...]